WeKnowTheDJ.com started as a small online publication in 2006 that featured music from A-List musicians and up-and-coming artist.
When we first came on-board in 2012 we transformed the brand into a much more integrated experience – showcasing video, tour dates, social media and interactive features. In 2016 we launched WeKnowTheDJ 4.0 !
We are now into our third iteration of WeKnowTheDJ, and with that, the brand has moved forward even further.Now the website has transitioned with a change of focus, a hub for all things DJ, featuring interviews, news, video tutorials and behind the scene footage from DJ Bonics, DJ Mo Beatz, and Tay James. WeKnowTheDJ is also home to a new series with AwesomenessTV and a capsule collection and fashion collaboration with Diamond Supply Co appropriately named “Diamond Knows The DJ”.
We designed and developed a full-screen interactive responsive experience, departing from the idea of a separate mobile site.
Previously, the site was based around Tay James himself, with a strong focus on video.